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A little about us




We are a small batch purposeful brand that brings you simplicity, ease of comfort and a splash of fun. Our story is simple. We are parents and we want the best for our children. Everything in the world impacts them - the environment, what they eat and especially what they put on their bodies.
Our little world is about being cool comfy + kind.
Cool is you and no one can change that.
Comfy is about feeling good in what you’re in.
Kind is about a way of life.
How we treat, speak + love people and the planet.



We offer high-quality organic apparel for babies + kids that can be worn throughout the seasons.  Made from super soft organic fabrics that are breathable and gentle on your littles skin. Our simple modern shapes are made for all day play and comfort. We focus on the quality of the our garments over quantity - we give you options but not a ton. Designed to last through the unexpected growth spurts and a chance to pass them on.   Our pieces range in size from 12 months - 5 years. Baby capsule collection coming soon.



All our pieces are made from the softest organic cotton, verified under the GOTS and Fair Trade certifications. GOTS is the Global Organic Textile Standard, the world’s leading processing standard for textiles made from organic fibres. Organic cotton is free from harmful substances and pesticides, and its durability ensures that your pieces can be worn over and over again or passed on to other little gems when yours grow out of them. Our apparel is designed in Canada and lovingly made in India. Our partners in India are socially committed to their workers, support gender equality and give back to families and children. Their transparent supply chain allows us to be confident in an ethical and sustainable seed-to-garment process. We're committed to people and the planet so we ensure that our collection gives back to both. It is important that safety and fairness is met for those who make our pieces as well as our little gems who wear them.